Mike Arnold has worked from home for 15 years. In fact, he calls himself a work-from-home entrepreneur. His careers has put him in consulting roles with some nice brands like Cox Automotive, Verizon Super Pages and several major finance companies. He’s boiled all that experience into a new book called Slacking Off: A Successful Way to Work From Home. As we settle into new work environs, he has some tips and ideas for the new post-COVID workforce.
Also on this episode, Jason reveals his top five word-of-mouth marketing books.
This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one.
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