The School of Influence

Hosted ByAmanda Russell

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry

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Many would say you’d be crazy to try and compete with the L’Oreal’s and Estee Lauder’s of the world to launch a beauty brand, especially with no experience in the beauty space. That didn’t stop Divya Gugnani, a former Goldman Saks executive, to defy the odds, successfully launching what is now one of the most beloved all natural cosmetics brands in the world: Wander Beauty. She discusses how she broke through with stars like Heidi Klum, Emma Roberts, and Sarah Jessica Parker spreading the word for her.

Add to that, the company has been featured in many notable media outlets, such as Vanity Fair, Allure, and Marie Claire, and has won over 30 beauty awards, including multiple Allure “Best of Beauty” awards.

Neal and Amanda catch up with Divya to dig deep into how she did it, from launch to retention. This 20 minutes packs so much wisdom, you will want to grab a pen and paper to take notes!

For more information:

•Divya Gugnani on LinkedIn: https://www.linkedin.com/in/divya-gugnani-6ba98
•Wander Beauty: https://wanderbeauty.com
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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