Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

32: How to Leverage Influencers to Become an Award Winning Beauty Brand – and Lead an Industry Movement

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How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out the big $$$ (or any $$$)?

How do you win investors with no beauty-brand experience?

How do you get on the shelves of conglomerates like Target in one of the most hyper competitive industries?

Nyakio Grieco not only founded and sold the award winning skincare brand, Nyakio Beauty, with all but no resources and experiences, but she hustled her way to the top and is now leading a movement to give influence and expertise to other founders. This is the story of true influence and how to leverage it to build an empire and a movement for the greater good of the world.

For more information:

•Nyakio Beauty: https://www.nyakio.com/us/en
•Thirteen Lune: https://thirteenlune.com/
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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