“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what makes a standout business — from authenticity to causes — in his new book The Punk Rock of Business. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jeremy Dale

Jeremy Dale is the author of The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era. He has over 20 years’ experience in the Consumer Electronics industry, and until 2017 he was Corporate Vice President of Microsoft’s worldwide retail channel. Prior to that, he was CMO at Motorola during the RAZR heyday.

Jeremy is now CEO of an exciting start-up business in the global football and entertainment sector where he is applying his philosophy. Jeremy owns a BAFTA for the launch of Pokemon, he was named 35th in the UK’s Marketing Power 100, and he was listed in Total Films 100 Most Influential People in the Movies (between Tom Cruise and Matt Damon).

Jeremy rarely admits that he trained as an accountant before expanding into sales, marketing and business leadership. Jeremy loves all sports.

Episode Highlights

Why punk? “Too often people in business are concerned with conservatism. Those in the punk movement were the real entrepreneurs. They redefined everything.”

Redefining at a time of redefinition. “The age that we’re in now — the fourth industrial revolution — is exciting but it can be scary as well.” First, causes are key. You have to know what you stand for. Jeremy shared his experience at Microsoft. “It was all about people reaching their potential. That can be your north star in everything.”

“I always aim for being remarkable.” Remarkable is a magic word. It’s doing something so amazing that people have to remark on it.

Elvis was right. “Look after your fans and the rest will take care of itself.” Once again, words matter. Fan culture helps us amplify our traditional relationships with our customers.

What brand has made Jeremy smile recently? Jeremy shared a story about a conductor on Southwest Trains in the UK that added some much-needed levity to a recent trip.

To learn more, follow him on Instagram (@punkrockbusiness) or go to punkrockbusiness.com.

As We Wrap …

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On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

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