Once upon a time an influencer named Arii tried to turn her 2 million followers into a buying audience for a new product line. It failed.
In Winfluence – Reframing Influencer Marketing to Ignite Your Brand, Cornett’s own Jason Falls explained what Arii either did wrong, or more accurately didn’t do, that could have spelled a very different outcome. Jason shares the story and Richard Cialdini’s six principles of persuasion on this week’s episode of Digging Deeper.
He also takes you through the Winfluence Priority and Winfluence Success Scorecards from the book to help you pick and measure influencers more successfully.
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This weeks episode of Digging Deeper is sponsored by Tagger, our influencer marketing software of choice. Learn more at jason.online/tagger.
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