Managing and marketing a small to medium business is a world of headache and heartache for many. But for some, it can be optimized and fine tuned to the skills and abilities of the business owner and their team. Sometimes, staffing or freelance help balance it out. Other times, software comes to bear on making the SMB run more smoothly.
Gordon Henry is the chief strategy officer for Thryv, a management and marketing software solution catering to small and medium businesses. He joined Digging Deeper to talk about the challenges and potential solutions, both software and not, to making being a small or medium business owner more fun than not.
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