About 7 years ago, I worked on a project for Pepsi and had the pleasure of interviewing Grant McCracken. I still remember the conversation.

I think he might be the smartest person in the world. Or if not, top 3.

Today at 1.30pm EST (note the 30-minute later time), we’ll discuss his latest books, The New Honor Code and The Return of the Artisan.

AND

AND

AND

He’s building a time machine called The Griff.

Have any questions Grant or just want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE

I’ve “stealthily” launched my discord server. I’ll be slow burn building it in parallel with you. Join at bit.ly/notfamousdiscord

I’ll also be giving away $JAFFE coins every episode to viewers who tune in live.

Purchase an “access” NFT (while stocks last – lol) and by buying this limited-edition art, you’ll get an e-book, access to pre-tapings, special shows AND locked channels on my discord server. Find out at nft.rally.io/jaffejuice

Watch full episodes at youtube.com/c/josephjaffeisnotfamous.

Subscribe at bit.ly/subscribetotheshow

Learn more about your ad choices. Visit megaphone.fm/adchoices