Happy New Year everyone!
On this first episode of Digging Deeper for 2022, we usher in the new year by talking about the hot topics and trends that seem to be on everyone’s mind. The Metaverse. NFTs. The Blockchain. Influencers and more.
Host Jason Falls shares practical advice for brands on learning, experimenting and understanding without committing unnecessary resources out of the gate.
Plus, we share a recent client video that gave everyone a bit of a laugh about NFTs before the holidays. We always love showing off what VisitLex is up to.
Some links we referred to in the show include:

Fourth Floor’s 2022 predictions on influencers

Ad Age’s lessons learned from 2021 post

Non-Fungible Thoroughbreds

This episode of Digging Deeper is brought to you by PodchaserPro.
PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.
If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!
Learn more about your ad choices. Visit megaphone.fm/adchoices