#28 Passions, fandom, and marketing with David Meerman Scott.
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David Meerman Scott is the author of twelve books, including New Rules of Marketing & PR, Wall Street Journal Bestseller, FANOCRACY, and Marketing Lessons from the Grateful Dead. Scott is a marketing and business growth strategist, entrepreneur, and advisor to emerging companies.
What we talked about…
- Grateful Dead guitars.
- Brian Halligan at Hubspot.
- Fanocracy: Turning Fans into Customers and Customers into Fans he wrote with Reiko Scott.
- Talking to strangers and generosity.
- Passion is infectious. Share what you’re passionate about in your business.
- Give yourself permission to break down the barriers between your personal and professional life.
- The importance of travel.
- The problem with polarizing people with Facebook’s algorithm.
- Harry Potter, K-pop, ComicCon, and fandom.
- Tony Robbins and speaking at his events.
- Tony Robbins: I Am Not Your Guru documentary (Netflix).
- How businesses can build and sustain strong cultures in a hybrid and remote era.
- The neuroscience of video communication and landing pages.
- David’s speaking page with video.
- Read anything by Seth Godin.
- Exercise every morning.
- These Are The Good Old Days blog post.
- “Educate and inform instead of interrupt and sell.”
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