Episode 263 The Entrepreneurial You Podcast
The Quick-Start Guide to Launching Your Fashion Brand (Part 4)

Part 4 of this series looks at Shipping & Distribution + More
You finally have your designs and you’re anxious to get them to market. After all, what good is a product if it is not in the hands of a customer? A very important part of the process is the logistics of how this will happen.

Depending on where you plan on shipping to, ask your production facility if they engage in dropshipping. This is where they store your product and ship to your customers from their location to reduce the time it would take to have them ship the final product to you then you in turn ship to customers (assuming you are dealing with overseas customers).

It is important to get familiar with the International Commercial Terms (Incoterms). This will aid in preventing any undue stress that can accompany the shipping process. Being aware of this is important to making a decision about whether you will ship via sea or air.

You’ve read this far. Great, it means you are still interested in starting your fashion business. Here are some options to consider in getting your product out to customers:

❇️Are you targeting boutiques styled retail outlets?

❇️How about department stores?

❇️Will you sell direct to customers or direct to businesses?

❇️Will it be offline or online or a combination of both?

What about channels such as eBay, Etsy, Facebook, Pinterest, Instagram, Craigslist and Shopify? While this list is not exhaustive, the platforms mentioned are great options to consider as you build your brand.

❇️Will you decide to open your own boutique to offer your unique experience to your market?

Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, YouTube Twitter, Instagram, and LinkedIn. Thanks for listening!

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