Ever thought you’re not “techie” enough to start a SaaS start up? Think again. Creative marketeer, Ben Collins goes to show that when you pick the blindingly obvious and lean into your strengths you can build anything you put your mind to.

You’ll have no doubt heard it said that entrepreneurship isn’t easy but the reality of what you will inevitably encounter seems to be a well kept secret.

Well friends, this week you’re going to get the real deal. The real, raw and the blindingly obvious.

In this week’s episode, Ben Collins returns. (See Episode 1 Series 1 for Ben’s debut on the show where he shares the big moves he made to start his first company Devilishly Handsome Productions). Now 3 years on he’s back to share his experience co-founding and building his tech startup ‘Thingdom’ during the pandemic. 

We cover

• Realising the opportunity and later securing big client’s like Dreamwork’s 
• Developing the MVP and building a success story and relevant results 
• Gaining a government grant (and becoming their golden child)
• The challenges of servicing while building, like sleepless nights and the wake up calls you don’t expect
• Pivoting the tech from service focused to a SaaS Product
• Getting future ready – building for the Metaverse and beyond.

I had the pleasure of being in the back seat for his incredible journey during the pandemic. While many of us reeled in shock to the changing world around us, Ben saw opportunities, and in true Ben fashion he ‘went for it!!’ That’s why I’m thrilled to share his genius to help you create any business, anytime, anywhere.

Listen to this episode and you’ll learn:

• That you have everything you need to start when you apply your strengths
• Why the blindingly obvious opportunity is your next business idea and how you can set up for success
• The one thing you need to get started on the funding trail: beyond a good idea
• Why getting it wrong will help you get it right when building any business
• Want a dream client? Why learning on the job and sharing your vision, will bring you opportunities (most of us only dream about).

Stay tuned to the end for Ben’s top tips to maintain a long and healthy client list from his 15 years in business.

Ben’s journey goes to show that you can change your approach and even your offer, but never the goal; this is the secret to do great things and deliver great work.

Ben’s Top Resources

• Daily inspiration and knowledge to level up in a blink
• The book that turbocharged Ben’s productivity recommended by yours truly. 
• The productivity tool Ben can’t be without. 
• Get Ben’s latest Headphones (They are fancy!)
• The music track for the more mature entrepreneurs to get you in flow 
• The best track to feed your soul and set you up for the day. 

To connect with Ben and ask questions, come and join him and all my genius guests from this series over in our Snippets of Genius LinkedIn Community.

Meanwhile, learn more about Ben’s fast growing business Thingdom:
A metaverse for product activations, press launches & unique brand experiences: https://www.truegroup.agency/thingdom 

Got an idea? I’d love to hear it. Why not drop me a line to see how you can build a business you love at pace.
hello@carolinekay.co  
http://www.carolinekay.co

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