Space Marketing Podcast

Guest: Robert Aillon 

Robert Aillon is the person behind the push to have Ecuador in the space race. He is the founder of Leviathan Space Industries and president of Guayaquil Space Society. Related marketing strategies can be seen in the Show Notes – Expanded

Our guest today is developing a spaceport gateway in Ecuador. He is passionate about spreading the vision of space throughout the country. Part of this effort is providing education and inspiration to its citizens in an effort to ignite excitement about the space industry and the future possibilities. His vision includes developing new space-focused industries within Ecuador that include developing the technology research, manufacturing, science, trade and space tourism for the new space economy.

ABOUT ROBERT AILLON

President

Guayaquil Space Society

https://space.nss.org/guayaquil-space-society/

Founder

Leviathan Space Industries LLC

https://www.leviathanspace.com

ABOUT THE SHOW

Explore marketing principles, strategies, and tactics through the lens of space. In addition to our audio podcast, we also have a companion video podcast that includes extra pictures and video from today’s guest.

Episode Podcast Link: Scheduled July 13

YouTube Link: https://youtu.be/ZNjksBhjN2E

SMP SHOW NOTES – EXPANDED

Want to know more about the marketing strategies discussed in today’s podcast? 

Visit the Show Notes – Expanded page for this podcast at: https://spacemarketingpodcast.com/blog/guest-robert-aillon

The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible. 

DISCUSSION LINKS:

Blue Origin Club for the Future

https://www.clubforfuture.org

Tip: Education-based marketing (page 184)

Blue Origin Club for the Future is a wonderful example of education-based marketing. See more.

Tip: Create an experience that delights (page 171)

Robert described the impact that Blue Origin’s postcard program had on the children when they received their postcards back from space. See more.

Delightment and education-focused gifts for your audience are powerful marketing tools that provides a win-win for everyone. See more.

GLEC IAF Conference 2022 in Ecuador

https://www.iafastro.org/events/global-series-conferences/the-global-conference-on-space-for-emerging-countries-2022/

TIP: Create an event (page 176)

Robert talked about the recent GLEC IAF Conference 2022 in Ecuador. Creating an event is a great way to provide a vehicle to get your brand’s tribe together. See more.

Thunderbird School of Global Management from Arizona State University

Executive Master’s Global Management: Space Leadership, Business and Policy, Business, Management, Marketing, and Related Support Services

https://thunderbird.asu.edu/degree/executive/executive-master-global-management-space-leadership

Tip: Education-based marketing (page 184)

Robert is a student of this program. Along with a specialized degree, this program offer opportunities to connect with business professionals creating a valuable network for leaders within the space industry. See more.

ABOUT IZZY

Izzy’s website – CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible – Get the book CLICK HERE

Podcast host for Space Marketing Podcast – CLICK HERE

Organizer for Space for Kentucky Roundtable – CLICK HERE

Space Marketing Podcast is a member of the Marketing Podcast Network

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