Rishabh is the co-founder and CEO of Fermat Commerce, a distributed commerce platform built to enable creators to embed brand direct shopping experiences on their own sites.

Prior to that he was an executive at LiveRamp (NYSE:RAMP), where he led the new business teams, successfully launching 3 new businesses inside of LiveRamp. Before LiveRamp he co-founded 2 startups, one in solar energy, and the other in laboratory data sharing.

He graduated Summa Cum Laude from UPenn with degrees from Wharton and the Engineering school, a Masters in Physics from Imperial College London, and a PhD in Materials Science from MIT.

On this episode we discussed:

• Benefits of a brand-direct shopping experience
• Creating immersive retail experiences
• How brands should approach customer acquisition
• Tips for creating brand partnerships

Get started with Fermat commerce: https://www.fermatcommerce.com/

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