Everyone talks a great talk about delivering value. But the truth this, there are different versions of this on every level of business. Value for agencies is different than the value you deliver as a coach. One thing that can’t be disputed is the way this value is delivered to the marketplace. Today, we’re going to get into the real details of delivering value and how more podcast businesses can double their revenue.

• Start with a specific marketplace
• Understand their desires and beliefs

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