OTS 307: The Art of Sales – Nikki Rausch

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Today’s guest can show you what to say, and when to say it, in a way that feels comfortable and confident to you and to your potential client. With over 25 years of selling experience, entrepreneurs and small business owners now hire her to show them how to sell successfully and authentically. She is the CEO of Sales Maven and has the unique ability to positively transform the often misunderstood selling process.

Nikki has written 3 books including “The Selling Staircase: Mastering the Art of Relationship Selling” and hosts the Sales Maven podcast.

Please join me in welcoming Nikki Rausch.

In this episode we discuss:

  • her thoughts on leadership: “Leadership is holding the outcome in mind. It’s trusting the team and empowering them while keeping the forward momentum.”
  • why Nikki thinks it’s so important to remove ego from leadership.
  • her early responsibility of handling fundraising for her HS dance team so the team could go on trips.
  • how she grew up with a misogynistic father and how that shaped her young life.
  • the support she received from her dance teacher and her aunt and uncle during high school.
  • her determination to not only attend college, but finish her education – something that was not expected of her.
  • how having a “commission component” in a job at a mall kiosk, led her to think, “Wait, I can make money doing this?!” realizing that her effort in selling directly correlated to the amount of money she was making.
  • how she found her mentors and why this has been an important part of her journey.
  • discovering NLP and how that changed the way she showed up in sales.
  • figuring out that she had built relationships and was surrounded by only people she knew and how that led to her wanting to meet new people.
  • “Who would pay me money to teach them how to sell?” Nikki’s immediate response to someone asking her why she wasn’t charging for showing others her natural skill.
  • Nikki being inspired by being in a room with 100 businesswomen.
  • who Nikki wants to work with.
  • how she stays in touch with her network.

Listen, subscribe and read show notes at www.OnTheSchmooze.com