From across the pond, I welcome Tim Hughes as we tackle how to put the social back into selling. Was it ever there to start off with?

We’ll also talk about digital identity, literacy and pretty much anything that starts with digital!

Actually, let’s try something special for today. Here are the show notes:

1 19m – Bhutan – ROH = Return on Happiness

2 22m – Community before Commerce (Social Selling)

3 24m – Selling is Social Networking

4 25m – The Digital Trigger Finger

5 26m – Definition of Social Selling (will there be a test?)

6 27m – Walk the Digital Corridors

7 29m – Come across as different (expert, help)

8 34m – Reciprocity

9 36m – BMW – Buyer is more informed than the saleserson

10 38m – The Mobile Phone and Google

11 39m – Tai Chi them to the sale (empowered salespeople)

12 44m – The change maker

13 50m – Buyercentric profile

14 52m – Digital Dominant (digital twin)

15 59m – Black book (end of brand); Inevitability of leaving

Join us!

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