Today’s show gives the inside scoop behind GROM, the multi-million company, the TV spots and world coverage!

Federico Grom shares how he and co-founder Giulio built up a company that re-imagined an industry dating back thousands of years. How they burst open 67 stores around the world with queues around the block and over 1,000 employees before capturing the interest of Unilever, to become a multi-million company.

Plus the high’s and the incredible lows faced and overcome by Federico and Giulio, who took a giant leap of faith to build their own modern Italian Gelato experience.

We dig into the big lessons, rock solid support, and unwavering attitude required to go fully global and create success.

Tune in and learn how to:

• Start: Investing every penny, re-imagining a mature market and learning how to be a retailer
• Launch: Radical innovation in Turin
• WOW: Quality over quantity – the Investment that got ALL the New Yorkers talking and queuing for over 2 hours!
• Survive: Overcoming environmental disasters, near death experiences and finding the strength to do everything alone.
• Build: a business that made Unilever come knocking – only to send them away the first time.

Find out what it took for the multi-national to get a yes from Guilio and Federico and a double helping more:

• Why ignorance can spark your Genius
• How to create an experience everyone wants to be part of
• The most interesting ROI in communication ever
• Following the opportunities with nose, feeling and opportunity.
• The secret to the GROM success: Fantasy and Rigour, Emotion and Mathematics.
• Big brand lessons when you shift from an entrepreneur to a multinational company

All this plus this productivity tweetable is worth it’s weight in gold:

“If you can’t solve a problem you can’t sell it, so forget it”.Federico Grom

Now, I’d love to hear from you! Leave a comment, drop me an email or hop on over to LinkedIn to share with the Snippets of Genius Community your favourite snippet.

Resources from this episode:

YPO Leadership community

The music track that lights Federico up: Led Zeppelin Rock and Roll

Federico’s latest venture: Mura Mura

10 Things to know about Sauternes Château d’Yquem – Best of Wines

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