Measuring the hard-to-measure channels in marketing with Rand Fishkin

Rand’s reputation precedes him. You may know him from MOZ, but you may not know the full story.

In this candid and personal account, he talks about roads taken and decisions not taken.

His story is most definitely not complete….

Here are my shownotes:

31m – Anger has shifted

32m – Elevator pitch for Mastadon

34m – Wholesome

36m – Echo chamber – can it be a good thing?

37m – Reclaim marketing

40m – Roosevelt quote with respect to MOZ

54m – Easy to measure (Laziness)

57m – People rise to the level of their own incompetence

58m – Being confident about being incompetent

1h01 – Trust your gut and gut your trust

1h01 – FIRST TIMERS

1h02 – Competent Humility

1h04 – Power of Story (wine) – Marketing

In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing. – Theodore Roosevelt

Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram

Watch full episodes at    / josephjaffeisnotf…  . Subscribe at bit.ly/subscribetotheshow

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