In the inaugural episode of The Rise – The Community Commerce Marketing Show, host Jason Falls welcomes CIPIO.ai’s president and COO Growson Edwards to discuss the definitions, opportunities and potential of CCM. Community Commerce Marketing is the strategic approach to leveraging your own brand community to ignite and accelerate growth for your brand.

Edwards shares the problem created that CCM solves, how CIPIO.ai came to introducing the concept of Community Commerce Marketing as a solution, and the various applications that make up a software solution that solves for the need for brands.

The episode kicks off this new podcast which will feature regular interviews from notable thinkers, practitioners, brands and beyond in the business, marketing, commerce and technology worlds to help brand managers plug in to the power of Community Commerce Marketing (CCM).