I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly spell out dozens of reasons you should. I’m not here today to wax poetic about Winfluence, the podcast, nor the Marketing Podcast Network which I run.

I’m secure in the knowledge you understand that I’m deeply invested in podcasts. I think they’re a great tool for any marketing effort and I’m always happy to discuss that if you’re interested. 

But what I want to go over today is leveraging the ability and opportunity to be a guest on other people’s podcasts as a business tactic. Now, we’ve covered that topic a few times on this show. I’ll refer you back to episodes with Spencer Carpenter from Outlier Audio. That was in late October of 2022. Trevor Oldham from Podcast U was a guest in December of 2021. 

To get to those episodes all you do is use jasonfalls.co/ and type in the name of the guest. So the URL for Spencer Carpenter’s episode is jasonfalls.co/spencercarpenter. Trevor’s is jasonfalls.co/trevoroldham. 

But I want to tackle the topic on this episode with a little of my contrarian, piss and vinegar rants. I have come across some examples of people out there in the business world whose behavior when it comes to being a guest on a podcast illustrates they not only don’t understand the value, but think they’re doing the podcast world a favor by being on one. 

Now, we all know that creating content or being interviewed for someone else’s content brings with it people who have some degree of ego. There’s a diva in every crowd. And probably a little bit of one in all of us. I know, I’ve been one on occasion before. I try not to be, but I also have a short fuse when someone is just blatantly disrespectful or ignorant of what I bring to the table. 

Because I’ve been on both sides of that coin, I’m not going to make this about diva bashing. My advice and cautionary tales today are not meant to attack anyone who might think they’re above others. If I kick out the frail legs of the ladder of overcompensation they stand on, it will only be by accident.

But we’re going to talk about why you should want to be a guest on podcasts, how you can be, and how you’d better behave if you know what’s good for you.

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