“Episode” 40 of our week-daily virtual coffee, which takes place in Alpha Collective’s discord server: discord.gg/alphacollective from 8-9am EST. It’s free and open to anyone from anywhere in the world.

My first time flying private on xo is delayed and so I had an opportunity to record today’s Collective Café and chose to read Chapter 3 of Mark Schaefer’s new book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy,” called “The Business Case for Community.” 

To note: 

1. Chat from today’s episode can be found in cafe-chat channel in the discord and contains very links discussed
2. We are going to move to awarding 100 “regular” roles to the first 100 people who regularly attend our live virtual coffees. Thereafter, it’ll be for entry level and full pass holder members only. Don’t worry, you got this!

Show notes based on our discussion (as per Otter.ai’s beta tool):

• How to use a POAP as a business card? 4:34
• Why community is the last great marketing strategy 11:22
• A radical new approach to marketing and community. 15:15
• Can a community created by a company help people feel like belonging? 21:04
• Activate community leaders. 25:22
• Marketing missed an opportunity to embrace community as a marketing pillar.  32:12
• Lululemon. 39:47
• Step up to the plate and take responsibility. 44:41
• The most difficult thing about community. 55:47

About Alpha Collective: 

Alpha Collective is a premium community built around Content, Collaboration and Community that helps its members partner and win at the “Business of Web3.”

Benefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and mint your pass at alphacollective.xyz or mint.alphacollective.xyz (limited edition First Customer Passes are still available) 

There is also an entry level pass, with limited access, which you can purchase for around $5: https://opensea.io/collection/alphacollectiveentry

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