Belonging to the Brand – The Business Case for Community as a Marketing Strategy

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If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond. 

Welcome to The Rise, The Community Commerce Marketing Show. 

We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. At the core of all that, of course, is the focus on community. No one knows that topic better than Mark Schaefer. His new book Belonging to the Brand is a treatise on why and how community is the last great marketing strategy. So if you’re looking for the WHY of community commerce marketing, you’re going to hear a lot of it today from Mark Schaefer. Get ready to take some notes. 

Mark also has an active blog and community you can find on his website at Businesses Grow and hosts the Marketing Companion podcast.

Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts.