Own It

Hosted ByChristy Hiler

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

How Stacy Durand of Smart Media Technologies, Owns It

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Today, we’re talking to Stacy Durand of Smart Media Technologies. Stacy launched her own agency after years as the CEO of another. 

Stacy comes from the media buying segment of the industry, which as you’ll hear, is very different in gender dynamics. That turned out to be quite empowering for her. Our conversation about what needs to change for more women to own agencies is not what you might expect. 

Stacy also had some great advice for anyone aspiring to be an owner … or just anyone who is looking to succeed in this wonderful industry we call home. 

Thanks for listening to this episode of OWN IT. You can find links to Stacy Durand‘s LinkedIn profile and Smart Media Technologies‘ website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.