Today’s guest dreams of a world where email marketing is fun and everybody wins.

She teaches email marketing skills to online businesses, digital course creators, and freelance service providers. She came up in her career writing copy for popular programs in the online marketing space. She very soon created her own programs teaching business owners how to write story-powered emails and sell using the principles of persuasion.

For the last three years, she has been slowly dismantling her 7-figure boss-babe empire and unlearning the systems of influence and indoctrination taught her as a new business owner. She is keenly aware of how the use of Cialdini’s principles of persuasion can cause harm, especially in the coaching industry. She has now dedicated her work to undoing that harm and teaching sales strategies that leave space for conversation and critical thinking.

Please join me in welcoming Tarzan Kay. 

In this episode, we discuss:

• Her experience leading a mastermind and realizing she was not a leader. “I thought that I had a right to be leading these people. It was privilege.”
• When she learned writing was going to be her future, so she went to music school, then law school.
• The importance of really wanting something as the base momentum to achieving it.
• Why she left school while on a trip to visit her sister in Australia.
• The origin story of her business as a copywriter.
• Her strategy about taking courses and enrolling in programs.
• The importance of her early hire of her virtual assistant.
• Why she talks to her virtual assistant before making a spending decision.
• The concept of persuasion being weaponized as an online business owner.
• Her laying off all her employees and only keeping her virtual assistant.
• How she nurtures and sustains her network.

Listen, subscribe, and read show notes at www.OnTheSchmooze.com