“A groundswell is an uprising…The goal is to transform human lives and change the world.” – Scott A. Martin

——————————————————————————————————————————-

In our recent episode of Joseph Jaffe is not Famous, Scott A. Martin, the founder of Groundswell Origins, and I ventured into the profound nexus of marketing strategy and the rhythms of the natural world. We unpacked Scott’s revolutionary philosophy of business growth, drawn from the powerful metaphor of a groundswell—a vision he beautifully captures in his book, “Groundswell: The Unseen Wave of Business Growth.” Our conversation hinged on transitioning from disruptive marketing tactics towards cultivating meaningful customer relationships and unraveling the transformative ripple effects of this paradigm shift.

——————————————————————————————————————————-

Here are my show notes:

• How did you come up with your bio? (11:09)
• A gentle giant on a volcano. (15:52)
• The definition of the groundswell and how waves form. (20:01)
• The power of seeing patterns in the chaos. (24:34)
• The three stages of impact. (29:57)
• How to turn customers into true advocates. (34:30)
• The power of recognising and rewarding loyalty. (37:34)
• Transformation is a one way ticket. (42:55)
• The value of forgiving mistakes. (48:55)
• The importance of building foundation relationships. (54:39)
• How can someone build a groundswell? (59:26)
• Who’s left and who’s left. (1:03:41)

——————————————————————————————————————————-

Quote of the Episode: “Short cuts make long delays.” – J.R.R. Tolkien, The Fellowship of the Ring

——————————————————————————————————————————-

If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow

Learn more about your ad choices. Visit megaphone.fm/adchoices