On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Killer Pitches with Precious Williams

Share the goodness!

Precious Williams is a 13-time national elevator pitch champion, a four-time best-selling author, and has been featured on “Shark Tank,” CNN, The Wall Street Journal, Black Enterprise Magazine, and more for her killer pitches. We discussed all of this and more—plus her new book Rainmaking 101 from Day One—this week on the On Brand podcast.

About Precious Williams

Every time you open your mouth, your prospects will be throwing money at you.  Learn the simple steps to wowing your customers with a perfect pitch with Precious L. Williams, the #KillerPitch Master. Precious L. Williams is a 13-time national elevator pitch champion. She has also been featured on “Shark Tank,” CNN, Wall Street Journal, Forbes Magazine, Black Enterprise Magazine, Essence Magazine, and the movie “LEAP.” Her current clients include Microsoft, LinkedIn, Google, NBCUniversal, Federal Reserve Bank, Intuit Quickbooks, Yelp, Harvard University, and more. Precious is a dynamic international professional speaker, effective corporate trainer, and four-time #1 bestselling author.

 

Episode Highlights

How do you become a 13-time pitch champion? “I did it out of necessity—my back was up against the wall,” Precious said as we began. “No one would listen to a fat Black woman.” Killer pitches became Precious’s survival mechanism—even during challenging times.

“What you want to do is interrupt the pattern of boring,” Precious said on her approach to crafting killer pitches. This includes owning and sharing your unique story.

“When you sound like everyone else, you get treated like everyone else,” Precious cautioned. You also have to train your network on how to refer others to you. This is a focus of Precious’s new book Rainmaking 101 from Day One.

What brand has made Precious smile recently? Precious told another amazing story here—sharing how SA Sweets sent her both an amazing product with excellent service. “And the owner is another Black woman with a dream. I want to give ‘em some fire!”

To learn more, check out her website and connect with her on LinkedIn.

As We Wrap …

  • Listen and subscribe at Apple PodcastsSpotifyAmazon/AudibleGoogle PlayStitcherTuneIniHeartYouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices