Uncorking a Story Podcast

Uncorking a Story

Hosted ByMike Carlon

Stories influence, teach and inspire us, but what about the storytellers who create them? Uncorking a Story profiles storytellers to uncover how their background and life experiences influence the stories they create. We learn what motivates them, their path to success, and what fuels them to keep creating. It all starts by asking one simple question, where does your story begin? Welcome to uncorking a story. All of the books promoted on Uncorking a Story can be viewed and purchased here: https://bookshop.org/shop/UncorkingaStory

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The Art And Science Of Brand Transformation: A Conversation With Emmanuel Probst

May 30, 2023 MPN Uncorking a Story 0 Comments
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I’m thrilled to welcome author and executive Emmanuel Probst on Uncorking a Story. Emmanuel’s background combines over 16 years of market research and marketing experience with strong academic achievements. He joined me to discuss his career and latest book, Assemblage: The Art and Science of Brand Transformation.

Key Topics

00:00:00 Introduction

00:02:29 The Fulfilling And Compelling World Of Market Research

00:05:21 Traditional Market Research Vs. Technology

00:09:07 The Evolving Role Of Brands And Branding.

00:15:07 The Increasing Risk Of Brand Backlash

00:18:24 Testing The Concept Of A Transgender Spokesperson In Marketing Campaigns

00:21:21 Transforming Brand And Market Research In The Digital Age 

00:26:20 Recall And Transforming Consumer Attitudes Towards Products

00:32:57 Tacky Advertisements Don’t Build Brand Equity

00:39:03 How To Purchase Assemblage: The Art And Science Of Brain Transformation Book

Buy Assemblage: The Art and Science of Brand Transformation.

Amazon:https://amzn.to/3HhTlfV

Bookshop.org: https://bookshop.org/a/54587/9781646871254

Connect With Emmanuel

Website: https://www.emmanuelprobst.com/

LinkedIn: https://www.linkedin.com/in/emmanuelprobst/

 

Connect with Mike

Website: https://uncorkingastory.com/

Youtube: https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g

Instagram: https://www.instagram.com/uncorkingastory/

TikTok: https://www.tiktok.com/@uncorkingastory

Twitter: https://twitter.com/uncorkingastory

Facebook: https://www.facebook.com/uncorkingastory

LinkedIn: https://www.linkedin.com/company/uncorking-a-story/

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