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Jason Falls is the EVP of Marketing for CIPIO.ai; hosts the widely-downloaded Winfluence podcast; is the author of three books; and is the executive producer of the Marketing Podcast Network.

What we talked about…

• Jason says “influence marketing” rather than “influencer marketing.”
• Community influencers are more likely to create authentic content about brands. 
• Affiliate and partner relationships. 
• Winfluence: Reframing Influencer Marketing to Ignite Your Brand.
• Warnings when running influencer campaigns.
• The state of social media, according to Falls. 
• Artificial Intelligence and the future of content marketing.
• Read Happywork: A Business Parable About the Journey to Teamwork, Profit, and Purpose by Chris Reimer.
• The power of meditation and hiking.
• TM transcendental meditation.
• Contact Jason at JasonFalls.com.

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🎸 Theme song is “Little Jane May,” and the end song is “Funny Feeling” by AlistairChristl.ca.

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