On Brand With Nick Westergard

Hosted ByNick Westergard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Building the Nutrisense Brand with Dan Zavorotny

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Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. This standout brand in the health and wearable spaces helps people own their health. We discussed all of this and more this week on the On Brand podcast.

About Dan Zavorotny

Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. Under Dan’s leadership, Nutrisense has become one of the fastest-growing startups in America. He has led the company through rapid growth, building a team of 170 employees in just over three years, and raising 32 million. Prior to co-founding Nutrisense, Dan worked as a Healthcare Management Consultant at KPMG where he advised Fortune 500 clients and three of the top five hospitals in the US. Dan is passionate about travel, having visited over 100 countries before the age of 30.

Episode Highlights

“One-third of the United States is pre-diabetic,” Dan shared this staggering fact as we began our conversation.

“Our goal is to inspire people to take ownership of their health,” Dan said of Nutrisense. Why glucose? “Glucose is a good proxy for a lot of things,” including blood, stress, and more.

A wearable brand. Nutrisense monitors stand out in a way that evokes those first white iPod earbuds. “Our own customers become our brand ambassadors. They serve as conversation starters.”

What brand has made Dan smile recently? Dan shared his love of a Brazilian brand called iFood. “It’s like a combination of Uber they deliver anything—food, pharmaceuticals, something from your friend’s house.”

To learn more, connect with Dan on LinkedIn and check out Nutrisense.io.

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Until next week, I’ll see you on the Internet!

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