Chat with marketing guru – Mark Schaefer

Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.  ABOUT MARK SCHAEFER Author, speaker, futurist, and business consultant https://businessesgrow.com/ Community - RISE https://businessesgrow.com/rise-community/ Podcast - Marketing Companion https://businessesgrow.com/podcast-the-marketing-companion-2/ Blog - Grow https://businessesgrow.com/blog/ Book list: https://businessesgrow.com/social-media-marketing-books/ Books mentioned: Known Marketing Rebellion Belonging to the Brand Cumulative Advantage CHAPTERS 01:17 Introduction 02:43 Story of Mark’s impact on Izzy 04:48 Known book 08:06 Marketing Rebellion book 11:42 Cumulative Advantage book 17:05 ActiveCampaign 19:12 Belonging to the Brand book 23:29 Narrating your books on Audible 26:22 David Meerman Scott - Marketing the Moon 27:18 Mark’s space journey 30:29 Apollo Program as a marketing case study 31:53 SkyView and NASA Brand 33:53 Apollo program woven with marketing 35:19 Podcast anniversary 38:54 Jason Falls 40:10 Sneak peek - RISE Community 41:25 Marketing Retreat - Uprising 43:32 Global Community 45:11 Space for Kentucky 44:45 Blog {Grow} 46:14 Final Thoughts - Be human 49:44 Ending remarks SHOW NOTES David Meerman Scott  Apollo artifacts with two collections: https://www.apolloartifacts.com https://www.apollopresskits.com Marketing the Moon book https://www.davidmeermanscott.com/books/marketing-the-moon Marketing Podcast Network https://marketingpodcasts.net/ SkyView App Apollo Program https://www.nasa.gov/mission_pages/apollo/missions/index.html ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com