Unignorable with Peter Levitan

“Think different… those are two words that should speak to everybody today that wants to create something different and better.” – Peter Levitan

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In a lively and insightful conversation with advertising veteran Peter Levitan, we journeyed through the ever-evolving world of advertising. From the glamor of Cannes to the humor-filled corridors of agencies, we explored what it truly means to be creative, take risks, and stand out.

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Here are my show notes: 

19m – Mezcal idea

22m – Dumb boxes

23m – Wine before swine

24m – Packaging

29m – G/B/U for Cannes – ideas matter

33m – Margin

39m – Have you seen me?

40m – “Answer the public”

41m – Fundamentally it’s about 1) compensation and 2) Risk

42m – Dress to Impress

44m – Benneton 

44m – 1984

53m – Comedy/Risk – Robin Williams Documentary; Set Set; Risk AS Entertainment

58m – Unignorable as an objective; John-St

59m – Pay to be a part of humor

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Quote of the Episode: “Bonfire of the Vanities: The lesson of that book is, never start believing your own press.” – Charles James

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Learn more about your ad choices. Visit megaphone.fm/adchoices