“The purpose of purpose is growth and profit. It is a means to an end, and we are capitalists. We just happen to live in a time when it’s never mattered more to the decision to purchase something.” – Seth Matlins

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Seth and I had the opportunity to discuss an intriguing article he wrote titled “Capitalism’s Crisis of Perception.” The article delves into the evolving landscape of capitalism and the need for a shift in perception and practice. We explored the changing dynamics of capitalism, the role of conscious consumerism, and the implications for businesses and marketers.

The landscape of capitalism is changing and with it, the emergence of conscious consumerism, and the evolving role of marketers and business leaders as well. It calls for a paradigm shift in how capitalism is perceived and practiced, emphasizing the importance of purpose-driven brands and ethical business practices in today’s world.

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Here are my show notes: 

Marketing, capitalism, and evolution. (2:15)

Marketing successes and a unique scratch-and-sniff book. (11:48)

Twitter’s decline and Elon Musk’s impact. (16:56)

The power of lurking and listening in business and marketing. (23:49)

The impact of Coca-Cola’s partnership with American Idol. (27:38)

Evolving capitalism and marketing. (34:06)

Capitalism’s imperfections and potential solutions. (40:13)

The role of marketing in driving change and evolution in capitalism. (45:52)

Marketing, innovation, and the role of CMOs in uncertain times. (51:38)

Marketing and advertising trends and challenges. (55:30)

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Quote of the Episode: “Under capitalism, man exploits man. Under communism, it’s just the opposite.” – John Kenneth Galbraith

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