Brands Search for Meaning

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Episode” 142 of our week-daily virtual coffee, which takes place in Alpha Collective’s discord server: discord.gg/alphacollective and Zoom (see below) from 8-9am EST. It’s free and open to anyone from anywhere in the world.

The Future of Business is Community. The Future of Business to Business is Community. Here are some thoughts on building strong B2B communities and in particular, on the principles of reciprocity and “powered-by” (by community for community)

Show notes based on our discussion (as per Otter.ai’s beta tool):

 

Marketing strategies and trends at a conference. (3:53)

Community and B2B marketing strategies. (9:25)

Creating a community-driven content platform. (14:53)

Live events, community engagement, and moderation. (20:49)

Brand purpose and community in a post-COVID world. (26:59)

Community building and reciprocity in web3. (31:19)

Creating a generous community culture. (36:36)

Community engagement and member contributions. (43:55)

Community building and member engagement strategies. (48:57)

Community currency and rewards systems. (54:35)

About Alpha Collective: 

Alpha Collective is a professional organization helping marketers with Web3, AI and whatever comes next.

Benefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and buy your pass at alphacollective.xyz   

Zoom details: https://us02web.zoom.us/j/89992122338?pwd=NGJFbGh2U2VDMytRMjF3S1loWFlCQT09

Meeting ID: 899 9212 2338 Passcode: 13579

Audio only: +1 646 931-3860 

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