Creating Courses with Nancy Giere & Jason Van Orden #339

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On this episode of The DEB Show, host Debra Eckerling talks about Creating Courses with Course Creation Expert Nancy Giere and Business Growth & Marketing Strategist Jason Van Orden. Nancy and Jason share the why and how of creating courses, what stops people from taking and creating courses (hint: part of it is overwhelm), and more.

Why Create Courses? How Do Books Fit In?

– Jason: You can take your intellectual property farther

– Nancy: Most people need to have a course and a book. You want to bundle your brilliance in different ways

– Nancy: The more ways you engage, the more people you can serve

– Jason: It’s helpful to have course ideas in mind when you are writing a book. You can build into your book different ways to communicate with your readers

The First Steps

– Jason: Know who your course is for and what is the outcome? Be specific.

– Nancy: Identify what are they going to be able to do/know/feel after they complete your course – what’s the transformation? It will give you, the creator, focus

– Jason: Break it down into meaningful milestones. Milestones = lessons

– Nancy: Also decide if it’s a course or courses?

More Tips

– Jason: Use the tech and tools you already have: Zoom, Google docs

– Nancy: Test your content in a format that’s easy to change. And invest in a good microphone and lighting

– Nancy: Make your videos as concise as possible. Pre-write the content. A teleprompter keeps you on point.

– Jason: Sometimes you can create course materials where you are not on camera

Goals

– Jason: Do customer discovery interviews, when you have that information, it makes everything else so much easier

– Nancy: Look at what you already have to see where you can mine for content for your course. You can also look at AI for content ideas. Think of AI as you assistant; a starting point.

Final Thoughts

– Jason: You are someone’s playlist. There’s something about you and what you provide that will draw the right people toward you

– Nancy: Often times with music, fans start by loving a single song and then see what else the musician offers. Think about what individual course you can create that will bring your audience to you and get everything started