On this episode of The DEB Show, host Debra Eckerling talks about podcasting with Jason Falls, Brian Fishbach, and Deborah Pardes. Jason Falls is Executive Producer of the Marketing Podcast Network and Host of Winfluence; Brian Fishbach is a Music Journalist and Host of the “This Entire Album” Podcast; and Deborah Pardes is VP of Stories and Voices at Swell.

Jason, Brian, and Deborah discussed the value of podcasting for hosts, businesses, guests, and of course listeners. The also shared their thoughts on developing your show, what makes a podcast stand out, and more.

The Value of Podcasting

– Jason: It is the most intimate form of content creation there is.

– Deborah: Humility and curiosity are an important part of any brand. Conversation enable people to be – and feel – seen and heard

– Brian: It’s a great way to be immersed in something while doing something else, to connect with people, and to learn things

What Makes a Podcast Stand Out

– Jason: Specificity of topic; what’s your show’s differentiator? And, if it has some sort of “show business” polish, even better.

– Brian: Find a topic you get into and can go really in depth. Assume nobody cares when you start. And find a way to make them care

– Deborah: Be dynamic with voice and bring in dynamic guests. If someone is not dynamic – not great at showing their passion/enthusiasm – it will not be a great conversation

Also

– Jason: Prep your guests; send instructions

– Brian: Do practice eps/exhibition matches to see how things work before you start recording

– Deborah: Know what tone you want for your show

Goals

– Jason: You have 4000 characters for your podcast description – take advantage of all those characters

– Deborah: Have a dream box and fill it up with dream guests for your show

– Brian: If you are not excited about your show, figure out why and see if you can do something to get excited about it again. Don’t give up on it

Final Thoughts

– Brian: Focus. Set aside time to get things done

– Deborah: Stay in conversation

– Jason: Take time out to take care of yourself and spend time with your family

– Brian: The questions you ask all the interesting people you interview … remember to ask those questions of the people you love too

Learn More:

Jason Falls: JasonFalls.com

Brian Fishbach: BrianFishbach.com

Deborah Pardes: Deborah Pardes.com

Debra Eckerling: TheDEBMethod.com

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