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Episode 160 of our week-daily virtual coffee, which takes place in Alpha Collective’s discord server: discord.gg/alphacollective and Clubhouse’s Startup Club from 8-9am EST. It’s free and open to anyone from anywhere in the world.
Back on Clubhouse (Déjà vu again) and I ask the question, “why did social audio not catch on?”
Some of the highlights from today’s session included:
- Social audio has potential but hasn’t been fully realized yet due to issues like content overload, moderation challenges, and lack of user retention.
- Consistency and building a community are important for the success of social audio.
- The live and interactive nature of social audio is a strength that can’t be replicated by other mediums.
- Finding your core focus and sticking to it is important for platforms and creators.
- Getting early adopters engaged and having them invite others is key to growing the audience for social audio.
Show notes based on our discussion (as per Otter.ai’s beta tool):
Virtual coffee and real connection. (4:22)
Why social audio hasn’t caught on despite COVID-19’s impact. (8:53)
The power and uniqueness of social audio platforms. (14:19)
Social audio platforms and their potential. (22:34)
Building an audience through social audio. (27:50)
Social audio platforms and their benefits. (32:55)
Challenges with social audio platform Clubhouse. (39:59)
Social audio platforms, user retention, and competition. (45:27)
Clubhouse’s success and challenges with social audio. (50:41)
About Alpha Collective:
Alpha Collective is a professional organization helping marketers with Web3, AI and whatever comes next.
Benefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and buy your pass at alphacollective.xyz
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