Own It

Hosted ByChristy Hiler

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

How Victoria Roedel of Ice Cream Social, Owns It

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On this episode of OWN IT, we’re talking to Victoria Roedel of Ice Cream Social. Her experience includes time at both big agencies and big brands. She co-founded Ice Cream Social, which is a digital media and content firm, in 2020. They have PepsiCo, among other brands, on their client list.

And yes … they actually have three ice cream trucks which are incorporated into their business. 

Victoria is also a foodie and rides a Vespa, which as you’ll hear sparked a bit of a coincidence with me! So much fun! 

We so love the creativity and energy Victoria brings to the industry. I’m sure you’ll enjoy it, too.

Thanks for listening to this episode of OWN IT with Victoria Roedel of Ice Cream Social. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.