Today’s guest is a true powerhouse of talents and expertise. She effortlessly blends her roles as a “word nerd” and a “data junkie” – a writer and a market researcher — to create meaningful impacts in the worlds of business and higher-education marketing.

With an unwavering focus on customer insights, she helps organizations make decisions grounded in data and designed for success. Her achievements include authoring Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business – a book for entrepreneurs and business leaders — and Commencement: The Beginning of a New Era in Higher Education – an unparalleled analysis of postsecondary education, featuring interviews with 125 college and university presidents, which Forbes called “the indispensable touchpoint of what’s being said … in higher education.” 

She is the Founder and President of Silver Tree Communications, a pioneering institute that helps organizations gain a competitive edge through data-driven storytelling that translates into sustainable, profitable growth. She’s a leading authority on gathering and interpreting customer insights and helping leaders and entire organizations communicate for connection and meaning. She’s a writer, a researcher, a brand expert, and a communications coach to the who’s who at prestigious institutions.

Her influence extends to top-50 research universities, law schools, medical schools, and Fortune 500 companies, where her expertise in higher education, healthcare, and professional services makes a significant impact. 

Please join me in welcoming Kate Colbert. 

Join us as Kate Colbert shares her journey from a voracious reader to a successful author, researcher, and communications expert, highlighting the power of data-driven storytelling and authentic leadership.

In this episode, we discuss:

🧠 Data-Driven Impact: Kate is a powerhouse in the realms of business and higher-education marketing, leveraging her expertise as a writer and market researcher to drive organizations towards success with a strong focus on customer insights.

🧠 Notable Achievements: She’s authored books like “Think Like a Marketer” for business leaders and “Commencement,” a renowned analysis of higher education. Forbes even dubbed “Commencement” as indispensable in the world of higher education.

🧠 Data-Driven Storytelling: As the Founder and President of Silver Tree Communications, Kate empowers organizations with data-driven storytelling, helping them achieve sustainable growth. Her influence extends to various sectors, including higher education, healthcare, and professional services.

🧠 Leadership Journey: Kate’s leadership journey is rooted in being genuine and humane. She emphasizes the importance of being liked and human in leadership roles, and her career has been a fascinating blend of writing, research, brand expertise, and coaching, impacting top-tier institutions and Fortune 500 companies alike.

Listen in to discover why Kate Colbert’s storytelling prowess is a page-turner for success in business and leadership!

Links

• Kate Colbert on LinkedIn and Instagram.
• http://www.CommencementTheBook.com
• http://www.ThinkLikeAMarketerTheBook.com
• http://www.SilverTreeCommunications.com

Books mentioned in this episode:

• “Commencement: The Beginning of a New Era in Higher Education” by Kate Colbert 
• “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” by Kate Colbert 

On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network.

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