Episode 163 of our week-daily virtual coffee, which takes place in Alpha Collective’s discord server: discord.gg/alphacollective and Clubhouse’s Startup Club from 8-9am EST. It’s free and open to anyone from anywhere in the world.

Elmo is just checking in to see how everyone is doing. Alrighty then.

Some of the key takeaways discussed today included:

• The viral potential of authentic engagement through simple, genuine messages that resonate widely
• The power of content that taps into universal human experiences and emotions
• The importance of the messenger/brand persona in delivering a message effectively
• How social media can facilitate meaningful conversations at scale when used appropriately
• The need for timely, empathetic responses from brands during crises to support communities

Show notes based on our discussion (as per Otter.ai’s beta tool):

Marketing implications of Elmo’s tweet on the Today Show. (2:10)

Emotional well-being through Elmo’s social media check-in. (9:25)

The power of asking “How are you doing?” (14:54)

Social media addiction and its impact on mental health. (19:25)

The impact of Elmo’s tweet on the world’s emotions. (28:41)

The evolution of social media and its impact on society. (34:15)

Marketing implications of COVID-19 pandemic. (39:21)

Branding, social media, and crisis management. (45:52)

The impact of social media on brand reputation. (49:27)

Life, death, and personal growth. (54:26)

About Alpha Collective: 

Alpha Collective is a professional organization helping marketers with Web3, AI and whatever comes next.

Benefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and buy your pass at alphacollective.xyz   

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