Today’s guest is a sought-after speaker who has shared the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. 

A prolific author of books on sales, marketing, and influence, for years he was best known for his book “Endless Referrals” – that is until he released “The Go-Giver” a business parable he co-authored. It joined The Wall Street Journal and BusinessWeek Bestseller lists, sold over 850,000 copies, has been translated into 28 languages, and inspired a book series. The most recent parable in the Go-Giver Series is The Go-Giver Influencer.

The American Management Association named him one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Please join me in welcoming Bob Burg. 

Discover the keys to effective leadership and influence with renowned speaker and author Bob Burg as he shares invaluable insights and experiences in this engaging episode.

In this episode, we discuss:

⭐ Bob discusses the essence of leadership as a collaborative endeavor, where aligning personal and collective goals is paramount for success.

⭐ Gain insights from his journey as he navigates the nuances of transitioning from sales to leadership positions, offering valuable lessons in adaptation and growth.

⭐ Discover Bob’s perspective on effective leadership, advocating for a shift from coercive “push” tactics to empowering “pull” strategies that inspire genuine engagement and commitment.

⭐ Explore his nuanced understanding of influence as he distinguishes between manipulation and persuasion, shedding light on ethical practices that foster authentic connections and meaningful relationships.

Unlock the secrets of success with Bob Burg, where every listener becomes a Go-Giver in the game of influence!

Links

• Bob Burg on LinkedIn and Twitter.
• http://www.thegogiver.com 

Books mentioned in this episode:

• “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels
• “The Go-Giver: A Little Story About a Powerful Business Idea” by Bob Burg
• “Adversaries into Allies: Win People Over Without Manipulation or Coercion” by Bob Burg
• “It’s Not About You: A Little Story About What Matters Most in Business” by Bob Burg
• “The Art of Persuasion: Winning Without Intimidation” by Bob Burg
• “Endless Referrals” by Bob Burg
• “The Art of Talking so People Will Listen: Getting Through to Family, Friends, & Business Associates” by Paul W. Swets
• “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini 
• “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini
• “48 Laws of Power” by Robert Greene
• “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike Michalowicz

On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network.

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