Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,

Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.

Ed Fyfe

Senior Brand Designer

http://www.edfyfedesign.com

CHAPTERS:

01:19 The value of graphics and developing a story

03:15 Meet Ed

07:07 Creativity

07:42 Ed Fyfe Design

08:36 Change only when it ceases to be effective

09:35 Imagery develops a brand

11:40 Merchandising a brand

21:04 Repurposing materials

26:07 Ai in graphic design

26:42 Mailer

33:00 SaxaVord Spaceport and their podcast

38:31 The next 10-20 years

41:33 Space for Kentucky

45:56 Tide

48:27 Final Thoughts

ABOUT IZZY

Izzy’s website – https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible – https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast – https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable – https://spaceforkentucky.com

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