Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It’s called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.

ABOUT SHANNON CLEMENT:

Shannon Clement

Fractional Chief Marketing Officer (CMO)

Engagement Marketing

https://engagementmarketing.ca 

613-799-5207

shannon@engagementmarketing.ca 

Book a meeting: https://calendly.com/shannon-cmo/30min

Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn’t have to be painful.

As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy. 

CHAPTERS

01:24 Meet Shannon Clements from Engagement Marketing

03:22 Shannon’s journey to space

07:06 Shannon’s journey to marketing

09:18 Starting with Start-ups

10:08 Fractional Leadership

14:27 Reducing costs

15:51 Fractional Leadership is not for everyone

17:44 Start-ups

19:37 Women’s Aerospace Network

21:44 Women in leadership

24:47 Dominant Information Solutions Canada (DISC)

26:38 Fun bits of marketing – translating the message

29:59 Companies transitioning into the space industry

31:23 Understanding the audience and their language

32:29 Space industry in 10 to 20 years

36:31 Final thoughts

MENTIONS:

Beth Mund Casual Space Podcast

N2K T-minus Space Daily

Women’s Aerospace Network

Women’s Space Network Award voting deadline May 1

Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.

CySat 2024

#Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness

ABOUT IZZY

Izzy’s website – https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible – https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast – https://spacemarketingpodcast.com

Learn more about your ad choices. Visit megaphone.fm/adchoices