Every agency runs into periods of time that are a struggle.

Revenue is down.

Customers are churning.

Pipeline has all but dried up.

Owners faced with these situations have three options: keep going, quit, or change direction.

The challenge is knowing which option is the best for you. Staying the course or charting a new path can each bring it’s own successes and challenges, so it’s a good idea to talk to folks who have been there.

That’s what Selim Maalouf is here to help us with.

Selim hosts and produces 2 podcasts – The Manufacturing Marketing Show as well as Sprockets & Gears. He’s also a HubSpot Technical Consultant and HubSpot Solutions provider. Interestingly, his career started as an Industrial Design Engineer in Lebanon but when he moved to the States, he quickly pivoted into marketing and has been helping industrial companies communicate with and attract the right audiences ever since.

Social Pulse Podcast host Mike Allton asked Selim Maalouf about:

⭐ When agencies should consider a pivot

⭐ What key considerations to keep in mind

⭐ How to achieve success with a new agency model

Learn more about Selim Maalouf

• Connect with Selim Maalouf on LinkedIn

Resources & Brands mentioned in this episode

• Conveying Your Message
• Learn more about Agorapulse with a free demo
• The Manufacturing Marketing Show
• Sprockets and Gears Podcast
• HubSpot
• Oracle
• SAP
• Dana Corporation
• StreamYard
• Stoney Creek
• Teamwork.com
•  ClickUp
• Surfe
• Google Workspace Suite
• Slack
• StreamYard
• Riverside
• Premiere Pro

Show Notes & Transcript: https://www.agorapulse.com/blog/when-to-pivot-your-marketing-agency-finding-the-right-focus

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.