In this engaging conversation between Larry Williams from Unlock Health and Julie Plummer of Onsite Women’s Health, the discussion navigates Julie’s transition from B2C to B2B healthcare marketing, emphasizing the power of data-driven and value-based marketing strategies. Highlighting storytelling’s impact and the significance of internal communication, Julie shares her experiences at HCA Healthcare, including brand refresh initiatives, and outlines the innovative approaches she’s executing at Onsite Women’s Health to enhance mammography services.

Insights on leveraging personalization, digital technology, and aligning marketing with business development for crafting compelling narratives that resonate both within and beyond organizations are also delved into.

Julie encourages marketing professionals to embrace risks for growth and highlights the profound impact healthcare marketing can have on improving patient outcomes.