The Move in Aligning Marketing and Revenue Strategy with Kevin Thilborger

In this episode, Larry Williams from Unlock Health hosts a deep dive with Kevin Thilborger, Chief Managed Care Officer, discussing the profound impact of data-driven strategies for managed care in healthcare.

They explore how aligning marketing and revenue strategies ensures organizations get paid accurately for their services, thus improving ROI.

Kevin explains the importance of negotiating care contracts, evaluating payer partnerships, and strategically targeting growth areas.

This conversation uncovers how these practices enhance not only the financial stability of healthcare providers but also their capacity to serve communities effectively.