We’re in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field.

Today’s marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges.

How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind?

To help us answer these critical questions, we’re joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon’s career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry’s early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics.

In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation.

AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about:

✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry.

✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples.

✨ Preparing for AI’s Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape.

Learn more about Asavari Moon

• Connect with Asavari Moon on LinkedIn

Resources & Brands mentioned in this episode

• Future Female Marketers
• Paving The Way: Strategies for Integrating AI in Marketing with Chris Penn
• Copy.ai
• Jasper.ai
• Sephora: Beauty and the Bot
• Create Real Magic Campaign
• Heinz AI Campaign
• Jen AI Campaign
• AI in Marketing: Are We Addressing Its Ethical Dilemmas?
• Mitch Jackson
• AI in Marketing Course
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.