Imagine walking into a store where every promotional sign you see is tailored just for you, recommending exactly what you need based on your past purchases and preferences. Now, picture that level of personalization extending to your online shopping experience. This isn’t a distant future scenario but a present-day reality thanks to the power of generative AI in retail media networks. Major players like Amazon, Microsoft, and Walmart are leading this transformation, showcasing the monumental shifts in enhancing operations and revolutionizing customer experiences.

But what exactly is generative AI, and how is it being applied in retail media networks? Does it really hold the power to change the way retailers interact with customers? And more importantly, how can other brands, including smaller retail media networks, tap into this technology to stay competitive?

Our guest today is Eva Dong, a seasoned expert with a decade of AI and digital marketing experience. Eva has held transformative leadership positions at McKinsey & Company and Visa Inc., and is now an entrepreneur dedicated to bringing AI-driven marketing solutions to brands around the world. Eva, welcome to the show! We’re excited to dive into the transformative power of Gen AI in retail media networks and how brands can leverage this technology to enhance their customer experiences and operations.

Social Pulse Podcast host Mike Allton asked Eva Dong about:

♉️Understanding the Role of Generative AI in Enhancing Customer Experiences: Listeners will gain insights into how generative AI is being used by leading companies like Amazon, Microsoft, and Walmart to revolutionize customer interactions and engagement through personalized recommendations and tailored experiences.

♉️Practical Steps for Adopting AI in Retail Media Networks: The episode will offer actionable advice for smaller retail media networks on initial steps to integrate AI, including the necessary infrastructure, potential challenges, and strategies for effective implementation.

♉️The Future of AI in Retail Marketing: Eva Dong will share her expert perspective on the future role of AI in retail, including the impact on both front-end customer engagement and back-end operational efficiency, helping listeners stay ahead of the curve in AI-driven marketing innovations.

Learn more about Eva Dong

• Connect with Eva Dong on LinkedIn
• Connect with Eva Dong on X

Resources & Brands mentioned in this episode

• McKinsey & Co
• Learn more about Agorapulse with a free demo
• Visa
• ChatGPT
• Dall-E
• Midjourney
• Sora
• A Linkedin post by Eva Dong Eva Dong: AI-driven marketing, transforming retail media networks with Gen AI
• Walmart Plus
• Katie Richman
• Loud Labs
• The Social Media Hat Podcast: AI and Marketing Impact
• The episode with Feedonomics
• Azure Personalizer
• A newsletter: Smart AI Marketing

Show Notes & Transcript: https://www.agorapulse.com/blog/revolutionizing-retail-making-sense-of-gen-ai-in-retail-media-networks

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Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.