Struggling with how to actually apply AI to your day-to-day marketing tasks?

You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you’re looking to decode the role of AI in marketing, this episode is for you.

Today, we’re joined by Dan Sanchez, a.k.a. Danchez, a passionate marketer and digital strategist, who uses AI in multifaceted ways—from daily operations to content repurposing and hyper-personalization. Danchez will guide us through the five key applications of AI in marketing, sharing practical insights and examples that can help you elevate your marketing game.

AI in Marketing: Unpacked host Mike Allton asked Danchez about:

✨ Five Key AI Applications: Learn about the five essential types of AI applications in marketing and their benefits.

✨ Practical Examples and Insights: Discover how to integrate these AI applications into your marketing strategies with real-world examples.

✨ Future Trends in AI Marketing: Gain insights into upcoming trends in AI marketing applications and how to prepare for them.

Danchez’s Five Applications of AI in Marketing:

1. Marketing AI Co-Pilot
2. Content Marketing and Distribution
3. Hyper-personalization with AI
4. Conversational AI
5. Analytics, Reporting & Forecasting

Learn more about Dan Sanchez

• Connect with Dan Sanchez on LinkedIn
• Connect with Dan Sanchez on X

Resources & Brands mentioned in this episode

• AI-Driven Marketer Podcast
• MyShowrunner.com
• The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT
• Connect with Mike Allton on Threads
• LinkedIn Newsletter – AI in Marketing: Unpacked
• Active Podcasts About AI In Marketing You Need Today
• Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions w/ Katie Richman
• Partnering with AI Throughout the Partnership Journey w/ Katie Richman
• HighLevel
• ChatBit
• Agorapulse

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/exploring-ai-in-marketing-five-key-applications/

Brought to you by The Social Media Hat – When One More Hat Is One Too Many.

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.