From startup to stardom – Marketing to space

I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement. Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground. CHAPTERS 01:08 Introducing Aphrodite Brimsmead from Duro 02:45 About Duro 04:10 From engineering to marketing 05:14 Customer experience 06:13 Starting up 07:26 Scrappy developing creative results 10:28 How has Duro grown?  11:11 Having a marketing person on staff 12:08 Working with an agency 14:06 Creating assets and finding the right audience 14:43 SmallSat 16:08 AD 17:16 Preparing your team for conferences 19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts 20:26 Marketing tools in the toolbox 23:48 Why space 25:59 Duro case study - AstroForge 28:13 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com