The adoption of AI in marketing can be challenging, but when done right, it can lead to significant success.

However, understanding how to effectively leverage AI can often seem daunting. If you’re curious about how real businesses are transforming their marketing strategies with AI, this episode is for you.

Today, we’re joined by Eva Dong, a Senior Expert Manager at McKinsey & Company and an AI marketer with extensive experience in digital transformation across various industries. Eva will share inspiring case studies and success stories of businesses that have effectively adopted AI in their marketing strategies, highlighting key takeaways and lessons learned.

AI in Marketing: Unpacked host Mike Allton asked Eva Dong about:

✨ Overcoming Challenges: Learn about common obstacles in AI adoption for marketing and how to overcome them.

✨ Real-world Success Stories: Discover inspiring case studies of businesses that have effectively leveraged AI in their marketing strategies.

✨ Best Practices: Gain insights into best practices and strategies for measuring success and ROI in AI marketing projects.

Learn more about Eva Dong

• Connect with Eva Dong on LinkedIn
• Connect with Eva Dong on X

Resources & Brands mentioned in this episode

• McKinsey & Co
• Smart AI Marketing LinkedIn Newsletter
• Exploring AI in Marketing: Five Key Applications with Danchez
• Are We Investing Too Much in Marketing Technology? with Jim Williams, CMO at Uptempo
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/marketing-wins-effective-ai-adoption-case-studies/

Start your AI journey with the AI Marketing Primer.

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.